moke
MOKE International produces electric vehicles built for leisurely, lifestyle-driven travel. With the launch of the Electric MOKE on the horizon, the brand faced a critical challenge: multiple regional websites with inconsistent visual identities were diluting the brand's premium positioning — and putting pre-order momentum at risk. I was brought in to unify MOKE's digital presence and design a website experience that could sell a lifestyle, not just a vehicle.
EV/LIFESTYLE | UI UX DESIGN | VISUAL IDENTITY
Problem
MOKE International had two requests to unify its digital presence and to shine a spotlight on its new product launch – the Electric MOKE. With several different websites based in different locations, MOKE lacked a strong and consistent brand identity and were at risk of missing out on valuable pre-orders.
Result
The finished website positions MOKE as a premium lifestyle brand, not just an electric vehicle manufacturer. Key outcomes of the redesign:
Unified brand presence — a single, consistent visual system now applies across all regional digital touchpoints, eliminating the fragmentation that previously diluted brand recognition.
Conversion-focused user journey — the redesigned site leads visitors through a clear narrative: discover the lifestyle, understand the product, configure and pre-order. Calls to action, USPs, and product specs are structured to reduce friction and support purchase decisions.
Launch-ready digital foundation — the design was delivered ahead of the Electric MOKE launch, giving the brand a digital presence strong enough to support campaign traffic and pre-order activity from day one.
Design process
The design direction was rooted in the Electric MOKE's core identity — open-air freedom, coastal living, and effortless exploration. I developed a visual language inspired by sea, sand, and sunshine: a warm, editorial colour palette, clean typography with an aspirational tone, and a layout structure designed to let lifestyle photography do the heavy lifting. Every design decision was made to create a sense of desire before a single spec was read. The colour system — spanning sandy neutrals, ocean blues, and deep navy — was defined to work consistently across all regional markets while retaining a premium, editorial feel.
Responsive Design System
The design was built to perform consistently across desktop, tablet, and mobile — ensuring that the aspirational quality of the experience translates regardless of how visitors access the site.
Visual Design
Colour, typography, and imagery were applied consistently across all pages to reinforce brand recognition and create a unified experience from the first scroll to the final call to action.
