moke
MOKE produces electric vehicles designed for leisurely travel and exploration. The Electric MOKE features a whisper-quiet, sustainable drivetrain, making it the ideal companion for those who appreciate life's journey and enjoy visiting beautiful destinations around the world.
EV/LIFESTYLE | UI UX DESIGN | VISUAL IDENTITY
Problem
MOKE International had two requests to unify its digital presence and to shine a spotlight on its new product launch – the Electric MOKE. With several different websites based in different locations, MOKE lacked a strong and consistent brand identity and were at risk of missing out on valuable pre-orders.
Solution
I created a modern and aspirational design that would provide consistency across all digital touchpoints, refreshing the visual aesthetic of the website, and creating a streamlined user journey to improve conversion.
Design process
Taking inspiration from the beachy vibes of the Electric MOKE, I choosed aspirational lifestyle aesthetic clean fonts and a colour palette inspired by sea, sand, and sunshine to produce an instantly recognisable look and feel. This fresh branding paired with updated photography to breathe new life into MOKE’s website and give it a high-end editorial tone.
Result
The finished product is a website that effortlessly blends creativity and commerce. Having a consistent look and feel not only enhances the MOKE brand, but allows them to sell a lifestyle, not just a product. The streamlined sales funnel, intuitive calls to action, clear USPs, and tech integrations ensure every touchpoint is served.
